Your mission
nebenan.de is looking for a passionate Head of Performance Marketing who drives systematic user acquisition to reach our ambitious growth goals in a lean way by setting the performance marketing strategy, steering the marketing channel mix, deep dive into data and increasing the overall performance of our marketing activities.
Our common mission: Making life in neighbourhoods better!
You understand marketing as a mix of all available channels that need to be weighted individually to maximize your company's success
You will lead, empower and mentor our growth team and be a reliable and approachable business partner to other teams that require your marketing expertise
You develop a deep understanding of our users and potential users to refine ideal user profiles, our value proposition and positioning
You convince neighbours in Germany to join nebenan.de: Plan and implement strategic and creative marketing initiatives across functions such as online marketing and direct marketing
You challenge the status-quo: You continuously look for new opportunities for growth and optimization of the marketing funnel - online and offline
You test and establish scalable, alternative marketing channels that contribute to growth in acquisition and retention
You will implement and optimize the systems and processes necessary for our marketing to be data-driven, highly efficient, and deliver at scale
You drive initiatives to improve our company performance proactively by taking ownership of topics, no matter the complexity while equally understanding that collaboration is key
You ensure that our message and brand is consistent across all user-facing channels, such as our website, social etc.
You communicate performance reports, initiatives, roadmap and status updates to the leadership team