Head of Performance Marketing (w/m/d)

Permanent employee, Full-time · Berlin

Your mission

nebenan.de is looking for a passionate Head of Performance Marketing who drives systematic user acquisition to reach our ambitious growth goals in a lean way by setting the performance marketing strategy, steering the marketing channel mix, deep dive into data and increasing the overall performance of our marketing activities.

Our common mission: Making life in neighbourhoods better! 

  • You understand marketing as a mix of all available channels that need to be weighted individually to maximize your company's success

  • You will lead, empower and mentor our growth team and be a reliable and approachable business partner to other teams that require your marketing expertise

  • You develop a deep understanding of our users and potential users to refine ideal user profiles, our value proposition and positioning

  • You convince neighbours in Germany to join nebenan.de: Plan and implement strategic and creative marketing initiatives across functions such as online marketing and direct marketing

  • You challenge the status-quo: You continuously look for new opportunities for growth and optimization of the marketing funnel - online and offline

  • You test and establish scalable, alternative marketing channels that contribute to growth in acquisition and retention

  • You will implement and optimize the systems and processes necessary for our marketing to be data-driven, highly efficient, and deliver at scale

  • You drive initiatives to improve our company performance proactively by taking ownership of topics, no matter the complexity while equally understanding that collaboration is key

  • You ensure that our message and brand is consistent across all user-facing channels, such as our website, social etc.

  • You communicate performance reports, initiatives, roadmap and status updates to the leadership team

Your profile
  • You have at least 5 years of experience and are passionate about the whole world of marketing: online, offline, performance-driven and brand-based. Being a generalist is a badge of honour for you

  • You know how to test, iterate and roll out new channels whilst optimizing the existing

  • You make decisions based on data and have a proven track record of successful scaling marketing activities in at least 2 companies

  • You are a strategic thinker with a high ability to translate strategy into action

  • You bring a strong entrepreneurial mindset that challenges the status quo to reach your goal. It’s how we grow as a business and as individuals 

  • You have strong presentation and written communication skills

  • You are comfortable working in a fast-paced environment, prioritizing, building structure and also helping others to do so

  • You are goal-oriented and love to take responsibility

  • You have a solid experience as a team lead and are motivated to lead with your competence, empathy and clear communication

  • You are experienced with data analysis (Google Analytics, Excel).

  • You have a passion for social entrepreneurship

  • Requirements: You speak German at a native level and English on a good level

What we offer
  • A meaningful job! We create a great product with real social impact

  • You work CO2-neutrally with us - we plant a tree for every new employee

  • Growth potential and opportunities in this role and the company

  • Collaboration in a great, experienced and international team that exchanges ideas and learns from each other

  • Insight into the entire work process of our startup as well as the nebenan_de foundation

  • Your nebenan.de SpenditCard - every month you receive an additional income of 35 Euro, which you can use for things of your choice

  • A strength-based development culture (we work with the Gallup StrengthsFinder)

  • A workplace in Berlin-Kreuzberg, a cheerful team, with regular events such as team breakfast, lunch roulette, brown bag talks and parties

  • Free fitness classes, such as yoga and back courses

  • A company pension plan

  • Flexible working hours and the possibility to work partly remote

About us
At Good Hood GmbH we help people to feel at home in their urban environment again. With our platform nebenan.de we enable people to connect and support each other in daily life so strangers become neighbours. We believe that by revitalising urban neighbourhoods and encouraging exchange, shared activities and mutual assistance among neighbours we can contribute to a positive change in society towards a more humane, sustainable and secure living environment that offers a higher quality of life for everyone.

Diversity means collaboration – at nebenan.de we are happy about every dimension of diversity that enriches our team. We live equal opportunities and support them.
You are not only looking for a job but for an opportunity to advance your own development and thereby contribute to the common good?
We look forward to committed applicants who would like to advance our vision of a sustainable, social society. More important than your degree is your motivation to really change things and increase the social value for everyone.

If we’ve captured your interest, apply now and let us know why you’re the perfect fit for the job! Please send your application in german or english language as one PDF file, including CV, Portfolio and relevant references (max. 10 MB).

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